PlayAuto is a software platform that extends the functionality of a vehicle's infotainment system. It can be deployed as a projection solution — mirroring smartphone apps to the head unit display — or as embedded software built directly into the car. The available features depend on the depth of integration with the automaker or the type of head unit.
Our first premium‑segment partner is SERES. We have integrated the PlayAuto software platform into the infotainment systems of the SERES M7 and M5 crossovers — enhancing driver comfort and safety.
Inside the platform, you'll find everything a car owner needs: navigation, music, and fuel payments. Single sign‑on via a unified user profile unlocks access to all partner services and loyalty programs. The entire infotainment system — including services and functions — can be controlled through an AI‑powered virtual voice assistant.
We build products with a focus on comfort, new digital experiences, and user safety — reinforcing their importance through partnerships with industry‑leading companies.